Her Game Too USA Announces Official Merchandise Partnership with Olive and York to Champion Inclusivity in Sports

CHICAGO, IL – August 29, 2025 – Her Game Too USA, the fast-growing campaign dedicated to eradicating sexism and creating a more inclusive environment in sports, today announced a new official partnership with custom apparel specialist Olive and York. Through this collaboration, Olive and York will serve as an official supplier of merchandise, designing and producing a dedicated line of apparel for supporters to champion the movement.

The partnership aims to provide fans with high-quality, tangible ways to show their solidarity with the Her Game Too mission. The collaboration launches with the official Her Game Too USA jersey, which allows supporters to proudly wear their commitment to making sports a welcoming space for all. Future merchandise collections are also planned as the partnership develops.

"We are incredibly excited to partner with Olive and York," Amy Kate of Her Game Too USA. "Their reputation for creating meaningful, high-quality apparel for supporter groups and community causes is exactly what we were looking for. This merchandise is more than just a jersey or a T-shirt; it's a statement of allyship and a symbol of the positive change we are all working towards. Every purchase directly supports our ability to expand our advocacy and educational initiatives."

Olive and York is renowned for its community-focused approach, collaborating with sports clubs and organizations to create unique and authentic apparel. This partnership with Her Game Too USA represents a significant alignment of values and a shared commitment to improving sports culture.

"At Olive and York, we believe in the power of a jersey to unite a community and represent a cause," said Michael, Founder of Olive and York. "The work Her Game Too USA is doing is essential, and we are honored to support their vital mission. We are proud to lend our design and production expertise to a cause that is truly changing the game for the better and ensuring that sports are for everyone."

The official Her Game Too USA jersey is now available for purchase directly from the Olive and York website.

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About Her Game Too USA:

Her Game Too USA is an extension of the UK-based #HerGameToo campaign, which was founded in 2021 by female sports fans. The volunteer-led organization is committed to fighting sexism and creating a safe, welcoming, and inclusive environment for all women in sports, from the stands to the front office. Through partnerships, educational programs, and awareness campaigns, Her Game Too USA aims to be a catalyst for positive change.

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About Olive and York:

Olive and York is a premier designer and supplier of custom sports apparel and merchandise. With a passion for unique design and community storytelling, the company partners with professional clubs, supporter groups, and organizations to create high-quality, bespoke jerseys and apparel that foster identity and pride.